Designer. Problem-solver. Builder of better things.

I’ve spent over two decades helping teams create smarter, more intuitive digital experiences — combining design, product strategy, and cross-functional leadership to solve real problems for real people.

I started as a graphic designer during the dotcom boom, building Flash websites for scrappy Austin startups. In LA, I moved into e-commerce and entertainment, working on projects for NBC, Disney, and Fandango. Over time, I fell in love with the intersection of design, research, and strategy — and that led to leadership roles like Senior Art Director at Edmunds, where I helped reimagine how people shop for cars by working closely with product, engineering, and stakeholders.

In 2013, I took a sharp left turn and founded Nerdstrong Gym, a fitness space built on game mechanics and collaborative design. What started as a passion project turned into a nationally recognised brand (The Wall Street Journal, New York Times, NPR). More importantly, it became a hands-on education in experience design, community-building, and adapting quickly when things don’t go to plan.

Today, I bring all of that — creativity, empathy, systems thinking, and sleeves-rolled-up practicality — to every project. Whether I’m leading a design sprint, aligning a team around shared goals, or helping untangle a messy problem, I stay focused on clear communication, continuous iteration, and what people actually need (not just what the roadmap says).